Advanced Electronics new Middle East office is based in the Dubai Airport Free Zone Authority (DAFZA) Business district, in Dubai, UAE.

Advanced Electronics Expands Middle East Presence

We are pleased to announce we have expanded our presence in the Middle East with the opening of a regional office and the appointment of a General Manager to head up the new operation.

Raed Abughazaleh will be responsible for sales and customer service for the Middle East and Africa, operating from the new office in the Dubai Airport Free Zone Authority (DAFZA) business district, Dubai, UAE. The office will provide both sales and technical support for Advanced’s existing customer network, throughout the region. Raed brings many years of senior sales management experience to Advanced and a strong knowledge of the fire alarm market within the region.

The expansion of Advanced’s Middle East operation coincides with the recent launch of a new range of fire detection products for UL markets. The Ax-Series consists of UL864 approved high-end control panels and a range of fire detectors and field devices. This new range complements the established EN54 approved Mx- 4000 series of intelligent fire panels, which have been successfully sold world-wide for a number of years.

“ This is an exciting time to be joining Advanced Electronics” said Raed.“With the new base in Dubai and a significant new product range I am confident that Advanced will become a major player in the region, delivering high-quality product backed up by first-class technical support.”